fastcompany:

Still can’t get enough of the Superbowl ads? Here’s Fast Company’s take on THE 8 BEST ADS OF SUPER BOWL XLVII

For years now, one of the central changes that’s been happening in the ad industry—or, a change that the industry has been trying to effect—has been the shift from the notion of making ads (that is, one-off messages that run for a short, pre-determined period of time) to the idea of making content, and having an ongoing conversation with consumers. You can see that evolution reflected in Super Bowl commercials.

In the end, though, whatever the strategy, whenever brands unleash their ads, the key is making content that people want to watch, interact with and share.

Check out Fast Company’s slide show to see our picks for the brands who did that best.

fastcompany:

Here is a quick peek at Fast Company’s From Phones To Tablets: 23 Apple Designs That Never Came To Be

Frog design’s founder Harmut Esslinger talks about the developmental process and history of Apple in the new book Design Forward: Creative Strategies for Sustainable Change.

Here are a few of the designs that never came to fruition…

Apple Snow White 3, “Macbook,” 1984

The Apple Snow White 2, “Americana,” 1982.

Apple Snow White 3: the prescient “Macphone,” 1984, featuring a tablet screen

Apple Snow White 1, “Modular Mac,” 1982

Apple Snow White 1, “Lisa Workstation,” 1982

Truly history in the making… for more click here. 

fastcodesign:

There’s been plenty of oohing and ahhing over the opening of New York’s Museum of Math, and for good reason. It’s remarkable how fun math can be in the hands of the right curator. To wit: The inaugural installation by artist and perceptual scientist Matthew Brand. Brand is the inventor of something called the specular hologram, a type of optical illusion that tricks your eye into thinking a 2-D object is 3-D.